Pre-suasion

Overview

Duration: 15 mins

What you’ll learn

  • The importance of web design in customer decisions
  • The power of asking someone if they’re adventurous
  • What role that ethics plays in using influencing techniques

Description

You can “pre-suade” people to make decisions by encouraging them to think or feel certain things before they take the plunge, says author Robert Cialdini

Created By:  Mind Tools