Know Your Customer Module


Duration:  15 mins

What you’ll learn

  • Customer types and how to uncover their needs.
  • The importance of learning about and establishing a connection with your customers.
  • How to familiarise customers with your offering and how it meets their needs.


This module explores the different types of customer and the importance of meeting the customer’s needs both stated and unstated. We will look at ways in which you can get to know your potential customers and how you can inform them of your organisations products and services. The more information you know about your customers, the more able you’ll be to meet their needs and deliver a positive experience.

In addition to a high quality video, this Module features expanded learning content blocks and a short quiz to check your understanding.

Created By:  MicroLearn