Introduction to Digital Marketing Overview Duration: 2 hrs What you’ll learn Learn an overview of digital marketing Understand digital marketing channels Learn the marketing mix Understand the importance of the customer Learn to partake in a SWOT and PESTEL Analysis Description This course provides an overview of digital marketing and basic marketing principles. Created By: Left Bank Previous Article Amp Up Your Social Media Footprint (Driving Traffic to Your Online Business) Next Article Fundamentals of On-Page SEO (Driving Traffic to Your Online Business)